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New Plant
New/Featured for 2025

Full Sun
Full Sun

Partial Shade
Partial Shade

Shade Lover
Full Shade

Drought Tolerant
Drought Tolerant

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Picture Available

Drawing Available
Drawing Available

(PPAF) = Propagation of this plant prohibited without a license.

Hardiness Zone Map


Echinacea purpurea ‘Magnus Superior’

Echinacea

Coneflower

Notable for a dashing display of bold, daisy-like cut flowers and an easy-to-get-along-with personality, Echinacea is favored by beginning and experienced gardeners for its colorful yet indestructible nature. Sculpted with prominent raised central cones, the hefty flower heads of this summer-blooming perennial are lifted above the greenery on sturdy stems, which are firm enough to hold them without staking. Native to the eastern and central U.S., the dark green, lanceolate leaves are reminiscent of a close relative, Rudbeckia. Perfect in a perennial border or peppered throughout a meadow garden, Coneflower’s erect stalks complement the more relaxed look of other plants. 

<i>Echinacea purpurea</i> ‘Magnus Superior’

More than 30 years after Jelitto Seeds introduced ‘Magnus’, the same well-regarded company has now released a new version, which they say is vastly superior to the original cultivar. ‘Magnus Superior’ is rapidly gaining recognition with its deeper lavender-hued horizontal rays, larger radiant orange and penny-colored cones, plus firm dark stems and overall heartier constitution. Though ‘Magnus’ has enjoyed award-winning celebrity status for years and is considered by many to be the best cultivated Echinacea in the trade, this new kid on the block deserves a prime spot either in a border, naturalized area or wildflower garden where he can prove his worth.

Blooms July–September

Size: 3' 0" high x 18" wide.

Hardy to zone 4.

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