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New Plant
New/Featured for 2019

Full Sun
Full Sun

Partial Shade
Partial Shade

Shade Lover
Full Shade

Drought Tolerant
Drought Tolerant

Picture Available
Picture Available

Drawing Available
Drawing Available

(PPAF) = Propagation of this plant prohibited without a license.

Hardiness Zone Map


Echinacea

Coneflower

Notable for a dashing display of bold, daisylike cut flowers and an easy-to-get-along-with personality, Echinacea is favored by beginning and experienced gardeners alike for its colorful yet indestructible nature. Sculpted with prominent and raised central cones, the hefty flower heads of this summer blooming perennial are lifted above the greenery on sturdy stems, which are strong enough to hold them without staking.

Native to the eastern and central U.S., the dark green, lanceolate leaves are reminiscent of a close relative, Rudbeckia. Perfect in a perennial border or peppered throughout a meadow garden, Coneflower’s erect stalks complement the more relaxed look of other plants.

More than 30 years after Jelitto Seeds introduced ‘Magnus’, the same well-regarded company has now released a new improved version, which they say is vastly superior to the original cultivar. ‘Magnus Superior’ is rapidly gaining recognition with its deeper lavender-colored horizontal rays, larger radiant copper and orange cones, plus firm dark stems and overall heartier constitution. Though ‘Magnus’ has enjoyed award-winning celebrity status for years and is considered by many to be the best cultivated Echinacea in the trade, this new kid on the block deserves a prime spot either in a border, naturalized area or wildflower garden where he can prove his worth.

Blooms July–September

Size: 3' 0" high x 18" wide.

Hardy to zone 4.

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Latest News

Garden Design 2019 Trends Report

Deborah's arrangement was featured in the 2019 Garden Design Trends Report! Check out the article here.



Current Staff's Favorite Plant

Current Staff's Favorite Plant

Our featured plant: Papaver orientale ‘Turkenlouis’

Click here to view our Valentine's Day 2019 Newsletter!

Racy red blooms, Flowers to fall in love with, Happy Valentine’s Day!

Racy red blooms…
You may be considering ushering some plants with red flowers into your garden bed. If so, we encourage you to be brave and take the plunge! But why, you may ask? For starters, red flowers cast bold accents. Their hot colors add pizazz and passion, while arousing your senses. You can combine red blooms with yellow, magenta or orange-colored flowers to make a spicy statement. If that seems too daring, the addition of green, bronze or silver foliage, as well as lavender, purple or blue-violet blossoms tends to tone them down a bit. However you choose to display them, they are sure to draw attention!

Flowers to fall in love with…
Our Valentine’s Day newsletter includes plants whose blooms range from dreamy pastel pink and lilac to crimson, blue violet and purple. These diverse, easily grown gems have stolen our hearts, and we hope they will charm you as well!

Happy digging! Happy Valentine's Day!

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